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CINEMATOGRAPHER


Honest Commercials for the Next Generation
McDonald’s advertising campaigns present a clean friendly atmosphere where both employees and customers are happy and satisfied. People...

Isaac McCord
May 20, 20242 min read


Navigating The Impact of Shrinking Budgets and Scaled-Down Productions
As a consumer, I despise ads. The majority is all glib drivel. However, as a director of photography, the medium genuinely excites me....

Isaac McCord
May 19, 20244 min read
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